Update, October 2026: after launch I tightened the free plan to 10 saved items and no folders. Everything below is the reasoning from when it was 20 items and 1 folder. I left it as written so the history stays honest.
Free plan at launch: 20 saved items, 1 folder. No trial clock on those, no countdown — that's just what the free version of Snugit is. Pro removes both limits. That's the whole split.
Picking those two numbers took longer than it should have, mostly because it's easy to either be too generous (free plan does everything, nobody upgrades) or too stingy (free plan is unusable, nobody sticks around long enough to consider upgrading).
Why 20, not 10 or 50
20 is enough to actually use the app for a week or two the way you'd really use it — saving a mix of links, a couple of screenshots, some notes — and hit the limit naturally instead of arbitrarily. Ten felt like it would run out before anyone formed a habit. Fifty felt like it would let people comfortably never think about upgrading at all. Twenty is the number where you find out whether Snugit is actually useful to you before you're asked to pay for it.
Why exactly 1 folder
This one's more blunt. Folders are an organizing feature, and one folder is enough to prove the concept — group a few things together, see that it works — without it becoming a real organization system on the free tier. If you need more than one folder, you've outgrown "trying it out."
The part that actually took the work
Picking the numbers was the easy part. Enforcing them was the real task — nothing in Snugit blocked you from adding a 21st item until this week, the limits just existed as text in Settings that nobody was ever stopped by. Now hitting either limit takes you straight to the paywall instead of quietly letting you past it, and the rest of the app keeps working normally — you can still browse, search, and open everything you've already saved. Only adding something new past the limit is blocked.
A free tier that doesn't actually limit anything isn't a free tier, it's just a slower way to give the whole app away.
Download Snugit — you'll see exactly where that line sits, and it won't be a surprise.
More on how the subscription itself works: the paywall is real now.