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By · · Building in public · 2 min read

Why I'm building Snugit in public

I lose things constantly. A link someone sends me in a group chat that I mean to watch later. A screenshot of a receipt. A note with a wifi password typed into whatever app happened to be open at the time. All of it scattered across Notes, Photos, my messages, half-remembered emails to myself — and none of it findable ten minutes after I needed it.

That's the entire reason Snugit exists. Not some grand vision — just getting annoyed enough, often enough, to build the thing that fixes it. Save anything, from anywhere, in one tap. Find it again in a few seconds. No folders to organize, no AI trying to be clever about it, nothing else going on.

The deadline that made it real

I'm building Snugit for RevenueCat's Shipaton 2026, a hackathon for indie iOS apps. Having an actual deadline changed everything about how I'm approaching this — instead of endlessly tinkering with a side project that never ships, there's a real date on the calendar, and that's forcing real decisions instead of infinite possibilities.

Why post about it instead of just shipping it

The easy version of this is to disappear for two months and come back with a finished App Store link. I thought about doing that. But most of what's interesting about building something isn't the finished screenshot — it's the part where an idea looked good on paper and then turned out to be wrong once it was actually built. Or the bug that took way too long to track down. Or the moment a feature that felt essential got cut because it just wasn't worth the complexity.

If it only shows up once it's polished, nobody sees the actual work — just the highlight reel.

So this blog, and the X/Instagram/TikTok accounts, are where the messier, real version lives. Design decisions, dead ends, the stuff that actually shipped versus the stuff that got cut.

What's next

Right now Snugit saves text, links, photos, and files, with instant search and a pinned shelf for the things you reach for constantly — all of it straight from the iOS share sheet. Between now and the Shipaton deadline in October, the plan is polish, a possible Pro upgrade, and getting it in front of real people before it ever hits the App Store.

If any of this sounds like something you'd actually use, download Snugit — it's live now, and following along here or on social still gets you the rest of the story behind it.

For an example of that in practice: here's how a piece of unsolicited feedback turned into a real feature.